Digital media has become a direct channel between a brand and its consumers. With more and more people spending more and more time on various digital platforms, brands are reaching out via these channels to market themselves, at the same time develop a personal connect with the audience. Digital Marketing have an edge over traditional channels and methods in its reach, targeting, measurability, cost effectiveness and much more.
Brands now realizing the immense potential in this opportunity is exploring it further by allocating larger budget, trying out new channels etc. This, in turn, drives up the demand for trained professionals to carry out these tasks. A completely new vertical and a whole new set of jobs have been created because of this trend, say digital marketer, analyst, strategist, Social media marketer, SEO analyst and more.
Though the sector demands a large number of well-trained professionals, the truth is the supply is hardly meeting the demand. To fill this gap you as a marketer must undergo formal training and associated certifications in digital marketing, which will help you achieve a well-paid, challenging career in a sector with immense growth potential.
As appealing as it is, you must be able to clearly define for why you would like to learn or master digital lumens and all efforts should be directed towards that end objective. Let's explore the various motives to pursue this as a job.