No two businesses operate in the same way and therefore no two company websites must look or function the same way unless of course someone intentionally clones you.
Much of the difference between web sites will depend on the service the company is trying to provide and the feedback they are receiving from customers. Service-based programs that offer customers a variety of interaction styles usually determine the appearance of a unique site.
This includes cash and payment points, account management, contact management, diary management, social networking or news content. You can get safe and secure services for London bespoke software development through https://itenterprise.co.uk/bespoke-software-development/.
Companies that make lots of sales or use their website as a virtual store will want an easy-to-use cash point. People are always tired of leaving bank details on the Internet and your site must convince them that it's safe and easy to use. Complicated questions and multiple screens will only prevent customers from shopping with you.
Having a software developer who designs a bespoke system for contract management can include a number of uses. Services such as finding a property agent or tourist site for a hotel website are an easy yet effective addition. It uses a simple database that allows questions, in this way people can find something for themselves based on their personal preferences. This is useful for any company that offers options and allows customers to create their own solutions.